BERT (Bidirectional Encoder Representations from Transformers), introduced by Google AI in 2018, represented a watershed moment in NLP by applying the transformer architecture to create deep bidirectional representations. Unlike previous models that processed text either left-to-right or right-to-left, BERT simultaneously considers both directions to develop rich contextual understanding.

The key innovation in BERT was its training approach. Using masked language modeling, BERT randomly hides words in the input and tasks the model with predicting these masked tokens based on their context. This forced the model to develop deep bidirectional representations capturing subtle meanings and relationships.

BERT's pre-training on massive text corpora (including Wikipedia and books) allowed it to develop general language understanding capabilities that could be fine-tuned for specific downstream tasks with relatively small amounts of labeled data. This transfer learning approach dramatically reduced the data requirements for achieving state-of-the-art performance across NLP tasks.

The impact of BERT was immediate and profound. It shattered performance records across a wide range of NLP benchmarks, including question answering, sentiment analysis, textual entailment, and named entity recognition. Its architecture spawned numerous variants and extensions, including RoBERTa, ALBERT, and DistilBERT, each optimizing different aspects of the original design.